The technology of video broadcasting advances every year.
Just ten years ago, not many could afford a camera capable of shooting 4K video. But technology keeps progressing, and now high-resolution video is no longer surprising. However, you are unlikely to produce high-quality video immediately after purchasing a new 4K modern camera. It doesn’t work that way.
The same applies to online video streaming. Essentially, you can start streaming on Facebook or YouTube using your smartphone. But let’s imagine you want to add a simple animation to the stream, for which you would need specialized software and a basic understanding of how it works.
Now, let’s suppose you need to conduct a video stream with two or more cameras. This scenario involves entirely different equipment, which can be expensive. Yes, you can buy Chinese capture cards, but for your stream to be of high quality, with good resolution and bitrate, you need a powerful computer, which also costs a considerable amount of money.
This is why companies that organize online video streaming and use expensive equipment exist.
But why does your business need online video streaming? The answer is simple – to increase awareness of your brand or product! To build more open and trustworthy relationships with your clients and users.
Suppose your company releases a product, and your marketing department wants to test the reaction of future buyers. In this case, online marketing and online video streaming, which will also be part of your marketing, come to your aid.
Or perhaps your company is organizing a large conference that some people cannot attend, maybe the venue cannot accommodate a large number of spectators, or you want to increase profits from ticket sales. In this case, online video streaming also comes to your aid. You can sell access to the online viewing of the event and restrict access to those who haven’t paid for a ticket. Have you thought about this?
In addition to online video streaming for a conference or similar event, you can sell sponsorship packages for your event, thereby increasing profit from selling online access.
One of our company’s proudest success stories is an online video stream from a cruise ship hosting a large-scale event on blockchain. Since tickets for such events are usually not cheap, and many interested individuals couldn’t physically travel to the port where the cruise ship departed, the organizers decided to also sell access to the online stream from all the conference stages. This decision generated a huge response and brought additional profit to the event organizers.
We won’t hide that conducting a video stream from a cruise ship was not the easiest task, especially considering that this particular cruise ship was not very new, and many communications had to be laid literally a few hours before the first presentation started. But our team managed it despite many factors.
Another case we are proud of was during the COVID-19 pandemic when many companies were forced to implement online streaming into their operations. During this time, several media companies approached us. One company wanted to do twice-weekly morning financial news digests with guest speakers in a newly built studio at their office. Another company, a music media outlet covering the Ukrainian music scene, wanted to hold a series of online concerts featuring key players in the alternative (and not only) music scene. A music studio was rented, and together with the client’s media company, we held approximately twenty online concerts. In total, more than 500,000 viewers watched all the concerts combined.
So, during the lockdown, our online video streaming services became quite popular, leading to the growth of our company and an increase in the total number of our clients and partners.
These are just a few examples of how online video streaming can attract more clients to your business. Above all, if you are only considering holding online events for your business, you should always be aware that you do not necessarily need to hire a professional team to conduct a webinar or a simple online stream. You can turn to paid webinar platforms for help, or simply connect your viewers to a group call on Zoom or Skype. But if you want to use multi-camera shooting, animations, or diversify the stream with media elements, then you will hardly be able to do without professionals in this field. Our team at DVMedia has been engaged in online video streaming and live events for a long time, ensuring high-quality streaming so that you can focus on the content and quality of the material rather than spending time and money on technical issues.
Online video streaming can also help you attract new clients to your business. By conducting joint broadcasts with opinion leaders and influencers, you can bring not just new buyers or clients to your business, but also open up entirely new markets or new audiences.
Yes, it might seem that live streaming and video streaming are only for bloggers and gamers, but in reality, we can confidently state that not being in the public eye could eventually lead to business failure and decreased profits. Therefore, make sure to consider how you can use video streaming to grow your business.
